It goes without saying that the financial performance of the brand is pretty dang important. Using timely, accurate financial data is an essential ingredient to longevity of and truly prosperous business. The truth is that most businesses will be prevented from joining the big leagues because they did not understand or use financial data effectively. Using your income statement, balance sheet and cash-flow forecast are the core from where we build a strong financial base. Using the information to influence pricing, wages, materials, transportation, facilities etc. etc. Establishing financial objectives provides an essential context from where the conversation can begin.